Musicians experience music as a series of notes. And truly, live audiences respond to sound-waves moving over and around them—but an audio recording ignores the fact that we take in most of the world through our eyes. Why not make your recording audio-visual to give people a more complete facsimile?
David Laks recently invited me to his new video production “theater” nestled in a beautiful part of New York’s Catskills. We talked; we walked; we spoke in depth about our musical aspirations. I had just written a song with time-related social significance, and so along a trail to an idyllic pond I made the decision with David, to jump right in…to a video production.
Two weeks later David completed the production of “Resist! Resist,” and to my amazement two weeks after that we have reached over 4000 listeners, and it’s rising. David functioned as the video director, editor, and principal camera operator on this three camera shoot.
The total cost of my production was a modest fraction of what a CD costs. Sure it’s just one song, but it has reached more people than any of my five CDs, and that one song, shot live, packs in more excitement.
This was my second such experience, and the better one because of David’s flexibility and optimistic enthusiasm. Soft-spoken and well-spoken, he exudes confidence in the project the artist and his own talent. He dove in just like I dove in.
The experience reminded me of a poem I love by Marge Piercy:
“The people I love the best/ jump into work head first…they seem to become natives of that element.” (“To Be of Use” by Marge Piercy) I loved working with David, a native of that element because he transformed my band and I into natives of that element.
Now that I’ve been submerged, I can assure you: I’ll be back for more, and I’ll jump in head first again. Why not, now that I’ve experienced the value of video and the value of David’s work.