Radio Interview with Ward Todd
Helping You Tell Your Story
David Laks Videography Has The Vision
by Robert Mitchell as appeared in the “Ulster County Chamber News” November 2015
David Laks was an elementary music teacher with a brilliant idea. He would use video to recruit students into the school band in the Onteora Central School District.
He didn’t know it at the time, but his second career was about to come into focus.
“I created special effects videos with students to encourage others to join,” Laks says. “The response was overwhelmingly successful.”
“Soon after, teachers invited me to partner with them to design academic video projects to enhance the learning environment. This culminated in several state and national awards for our efforts.”
Laks followed that up with instructional and informational videos for the school district. During the summer, he would facilitate film programs at the Dutchess Arts Camp in Poughkeepsie.
He next earned a master’s degree in “Video Design and Technology” and a New York State Teaching certification as a “Technology Integration Specialist.”
“Upon retiring from 30 years of teaching, I began‘David Laks Videography in 2014,” Laks says.
Laks now works out of a studio in Saugerties. “I listen to my clients and develop compelling video content that matches their needs and budget,” he said. “My turnaround time and availability is surprisingly fast and second to none.”
Laks said his company can create video and audio content for: Business Promotion, Performance Groups, Education, Special Events, Weddings/Anniversaries, Legal Video, Day-in-the-Life, Political Campaigns, Client Testimonials, Product Demonstrations, Seminars and Workshops, Instructional Video, Fund Raisers, Celebrations-of-Life, Non-Profits, Crowdfunding, and the Arts.
When it comes to business promotion, one of Laks’ latest clients is J&J Tree Service and the video shoot involves a bucket truck.
“There’s always something interesting going on,” he said. Laks has also done some legal videography, showing a “Day in the Life” of accident victims. “We show what their life was like before and after,” he said.
He has also videotaped bands, dance and theatre groups and even before-and -after road surfaces. Laks has also produced a television commercial on cleaning guns that has been seen on the Outdoor Channel.
“That’s what I love,” he said. “All of my projects are radically different.”
Laks said his videography style involves listening to what his clients want to express and finding an innovative way to present it.
“I’m adaptive,” he said. “I’m eclectic. I connect with my clients.”
“I make sure I am clear on what they want,” Laks said. “I offer clear and competitive pricing and exceed my clients’ expectations both in my service and final product. I also share with my prospective clients the testimonials other clients have written about me.”
Laks’ website (www.davidlaksvideo.com) includes several testimonials from satisfied customers.
One testimonial called Laks “incredibly clever and creative.” Another said he was “an absolute pleasure to work with.”
“He adapts well to different industries and has always been a dedicated, goal- driven professional,” the testimonial read.
“He is a great editor and works hard to execute projects efficiently and on time. David is a true creative asset to any project.”
Another testimonial read, “David, your unbiased ability to really listen and enter the mind of someone with a vision is a rare talent.”
Laks said he joined the Chamber to “network and learn.”
“Through the mixers, seminars, breakfasts, and other programs offered by the Chamber, I have grown as an upstart business,” Laks said. “Everyone at the Chamber has gone out of their way to assist me in my growth.”
David Laks Videography, in Saugerties, can be reached at
(845) 853-3385 or www.davidlaksvideo.com.